Saturday, September 4, 2010

It's So Hot

How could anyone shoot on location in So Cal today? How did people get along without air conditioning a hundred years ago? How do they get along without it today? The beaches are crammed today with people that don't have air conditioning, or can't afford to turn it on. What if you lived in the center of the State where it is even worse and there's no beach to visit?

People must be going to the movies today for that super cooled air accompanied by hopefully a movie filmed in California. If you don't buy the popcorn, it's affordable. Do they kick you out when the movie is over? Or can you stay in your seat and watch it again?

Revenues are up for the movies this year. Not because the studios have turned out a lot of good film, but because of the 3D glass rentals and slightly higher ticket prices. Attendance is actually down by about 3%. Is that a comment on the economy or the quality of what is being offered? During the Great Depression, people went to the movies to forget about their problems. Today's movie goer is a little more sophisticated, after all we have been marinated in movies, TV, DVD, You Tube, etc. We are more discerning, so why have movies become less so? The studios are afraid right along with us.

So what are you going to do today? Can you afford to let the air conditioner chug along all day?

Sharon

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