Wednesday, July 27, 2011

Commercial Filming is Down - Bad Sign for Economy?

Commercial film production in California has been a bright spot for some time. Until lately it has been fairly robust. Now it is down about 8% over last year. Is that because companies are filming their commercials somewhere else, or have they given up on trying to seduce the public to buy and are simply not advertising?

Fortunately ad agencies and the media won't notice it if their bottom line is negatively affected by the loss of revenue from corporate advertising, because it will be more than made up with political ads for the next two years. (Heaven help us.) But what does it mean if corporations are not making new commercials? They have plenty of money, but they're not hiring, they're not expanding, and now they're not advertising?


No comments:

Post a Comment