Sunday, July 11, 2010

Thursday is for Commercials

My husband, Bob, swears that the ratio of commercials to TV programming has finally reached the point where we are watching more ads than programs. I use the commercial breaks to do the dishes, cook dinner, do the laundry, paint the front porch; it's amazing how much work you can get done on a commercial break. So, I don't mind the number /length of commercials. In fact, since so many are filmed in California, I'm actually happy to see them proliferate.

During the last quarter, on-location commercial filming grew a whopping 35% over the same time frame in 2009. I don't know how much of that is due to Meg Whitman's political ad avalanche, but now that I think about it, I remember reading that she hired all sorts of pr/advertising support from outside California. Do you think that's true? What's that about Ms Meg?

I've mentioned some of the companies that film commercials here in past blogs. You can add to that list, Chevron, Ford, AT&T, Nike, Adidas, and Miller Lite. But, it goes beyond whether or not a commercial was filmed in California. We really need to support that whole made in the USA campaign. You probably know that our trade deficit is growing again. But do you know that we pay less for Chinese imports than the Chinese people pay at home? Are they trying to create such a dependency on their products that we give up all of our production facilities here and then they'll jack the price up for us too? China is an old, old country; they have a long planning horizon. Are they setting us up? Probably.

Back to the commercials filmed in California. Have you seen the new Ford Mustang?

Sharon

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