Although the statistics for the last year are not available, if the trend continues less than half of the commercials shot in this country will be shot in California. There are no tax incentives available for the producers of commercials, but listen to how a dutch commercial maker feels about California.
First, the fact that the dollar is on the weak side works in our favor, making shooting here relatively cheaper. The other factors working for us are the diversity of locations, the wealth of experienced crews and the abundance of sunny days.
"LA has the very best professionals and the best crews in the world. You can always go someplace cheaper, but I don't think it's always better - when you shoot in LA, everything goes really smooth."
That's a potent statement. I think it's valid. How do we get that message across to a broader spectrum of commercial producers everywhere? This dutch producer who is quoted above is coming back again this year for another client. I need to get someone from the City Council to meet and greet him.
Sharon
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