Thursday, August 19, 2010

Can Commercials Light Our Fire?

Commercial production was up very nicely last week compared to last year. I'm wondering what kind of messages they are crafting to get the American public to buy again. The message has to change because we are changing, and we may never be the same again. People that went through the Great Depression came out different, with an emphasis on different values and a new awareness of how difficult it is to accumulate wealth and how easy it is to lose it.

Companies aren't hiring because we aren't buying. And we're not buying because we're scared. The buyers and the sellers are both paralyzed because of uncertainty. So how will they appeal to us, what will be the pitch, the punch line that will open up our wallets? Have you noticed the car commercials (filmed in California) that emphasize the concept of passing your car down to your children? Wait and see, the commercials are going to appeal to a more sensible side of our nature, simply because we have had to grown up in a hurry.

Sharon

No comments:

Post a Comment