Saturday, August 7, 2010

Don't Flip Over Dinner

In other words, Flipped was filmed in Ann Arbor, Michigan, and Dinner for Schmucks was filmed in LA. And The Other Guys was filmed in New York. Those are some of our choices this weekend if we are planning a movie going outing. And of course you can go see Inception, again, and again and again.

Timing of release is so important that there must be hordes of analysts at every distributing company, holding their finger to the wind, their ear to the ground and their fingers on your pulse. Wide release or limited? Where is it likely to play well and not so well based on subject and star. So many factors come in to play and so much money is spent to market these films leading up to their release. It's a bit like political campaigns; we are bombarded with political commercials and movie previews. They are packaged similarly, so you end up voting for a candidate or going to see a movie based on a snippet that may not have anything to do with the whole picture in either case.

Are we lazy, or just busy. Why do we let others woo and seduce us with bright and shiny objects that don't serve us or entertain us? Look a little further and make up your own mind.

Sharon

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